Google Triumphs Again

As a marketer, Google has stuck me with a double edged sword. In order to reach my consumer I have to jump through 100 flaming hoops in my website creation and content management. And just when I think I've got it figured out, Google changes the rules to push me back in search rankings.

But as a consumer I love Google. It helps me find everything I need quickly and easily. At least I think so- maybe the best companies struggle like me to figure the SEO game out, and only the slimy ones get through the search results.

I guess it's a risk we all have to take. But that aside- Google is set to come out with something truly fantastic, a Travel aggregator! According to this article I found on the Sydney Morning Herald, Google is in the process of developing a new search function with a soon to be acquired travel software company to help consumers troll the mess of travel websites for the very best deals.

As it stands currently, even though there are countless flight search sites, I still find I must check at least 5 to 10 websites to find the very best deal. And even then, the prices are changing so frequently I must check them all again everyday. I consider myself an expert in finding the best travel deals, with all the jet-setting I do, and have felt the lack of a suitable product in the market for finding deals.

This article is not only extremely exciting for travel enthusiasts and the thrifty traveller, but anyone really who finds online booking a bit of a challenge. This new development is a consumers dream, and a commercial nightmare. It will force travel agents, travel companies, and airlines to be more transparent with their pricing, and I am hoping it will push prices down in order to foster more competition.

As far as the article itself goes, I enjoyed it as it is suited for the travel section, it's well written, and well researched. It provides good insights from the right sources, but my only critique is I'm really not sure where the end paragraph about Expedia fits into the overall article. It's a bit off topic if you ask me. It would be great if they were able to provide additional links, or potentially a time frame to look forward to. I guess we will just have to keep checking back!


http://www.smh.com.au/travel/traveller-tips/google-travel-search-revolution-a-giant-leap-20101007-169cv.html