I found this article in the travel and destination section of the SMH. Masked as news slanted article about a new trend of young Aussies making return holidays to London, but in a more mature fashion. The article is interesting enough, detailing the method in which young Aussies who once made the shoe string trip to London to experience life on the smallest amount of money are returning on holiday leave with more money and therefore enjoying more luxuries.
Yet from the second paragraph of the article I began noticing a "Student Flights" cropping up every other paragraph. Student Flights is introduced as somewhat of an expert who is providing new insight into a current travel trend in Australia, however as the article goes on it seems they are the only resource contacted. Not only are they the source of this 'new' information, they are also the expert on what to do, and just so happen to offer special flights deals at the conclusion of the article.
It seems it's more of an excuse of an article to plug Student Flights- and I'm probably right when I suppose that Student Flights bought an advertising package where they got an ad as well as a small editorial coverage disguised as news. Overall not impressed with this practice as it gives journalism a bad name. We shouldn't have to read articles with a sifter in order to decifer whether it is real news, or just a commercial plug.
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